09/11/12 Producing Scott' James Bond/ Lynx Excite Commercial

Scott O'Rourkes' idea was generated for the 'Lynx Excite' Campaign for selling the ideal perfumed spray, made for men, so good- that 'even Angels will fall'.

Scott (from group B) had already researched how he wanted to create an iconic and relatable television advertisement.

At the end of his idea generation, he came to the conclusion that he would use an intertextuality styled commercial, in order for his audience to keep engaged and perhaps even encourage them to purchase the item.

The intertextuality used in the commercial is the use of the recently released James Bond movie 'Skyfall'.

This sounded to be a good idea, with the well known Bond action movie producing another story to add to the sequel, a James Bond related advert would have fitted well with the other mainstream commercials using the same style of intertextuality.

Scotts idea was that he wanted a 'geeky' sort of character to use the Lynx Excite spray and be seen as a James bond sort of character through the point of view of other observers, thus giving the message that if you were to use the spray you will be seen by others as James Bond.

The filming/ production day of the commercial started off quite well, as Scott was well prepared with paperwork and was quite organized. However, the talent was running late. Although. even though this was a problem it was also an obstacle we was able to overcome; as whilst we were waiting for the leading star to arrive, we began filming the scenes, which did not involve his presence.

After the talent had arrived, we then began to film all of the scenes, which he was involved in. This went splendidly; as we all contributed towards the project and remained motivated through out the filming process.

The only aspects we needed to improve on was time management and perhaps further organization.